Which department store first introduced elaborate theatrical window displays in the 1870s, revolutionizing visual merchandising and creating the concept of 'retail as theater'?

Visual merchandising has transformed dramatically throughout retail history. From simple product displays to elaborate sensory experiences, the evolution of how products are presented has shaped consumer behavior and retail success. This trivia question explores a pivotal historical moment in visual merchandising that changed retail forever. Test your knowledge of this fascinating intersection of art, psychology, and commerce!

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Macy's (R.H. Macy & Co.)
Marshall Field's
Selfridges
Wanamaker's