Which transportation company underwent a complete brand identity transformation in 2010, changing its iconic crown logo to a flowing ribbon design to signify global mobility and connectivity?

In the competitive transportation industry, brand identity can make or break a company's success. Effective rebranding strategies have helped some transportation giants pivot their market position or recover from reputation challenges. This trivia tests your knowledge about one of the most significant brand identity transformations in the transportation sector during the 21st century. Can you identify which company undertook this remarkable visual and strategic overhaul?

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British Airways
Delta Air Lines
Lufthansa
United Airlines