Which retailer created an augmented reality 'Stranger Things' shopping experience that allowed customers to virtually step into the Upside Down while shopping?

The intersection of pop culture and retail has created some groundbreaking shopping experiences and technological innovations. Major brands are constantly pushing boundaries to create memorable customer experiences that leverage cultural phenomena. Test your knowledge about how popular culture has influenced retail innovation and customer experiences in recent years!

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Target
Walmart
H&M
Baskin-Robbins