Which major sports apparel brand completely revamped its loyalty program in 2021, introducing tiered membership levels and experiential rewards including early access to athlete collaborations?

Customer loyalty programs have become a game-changer in the sports retail industry, with major brands competing for fan engagement through innovative rewards systems. These programs not only drive repeat purchases but create deeper connections between sports enthusiasts and their favorite brands. Test your knowledge about one of the most significant loyalty program transformations in the sports industry landscape!

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Nike (with Nike Membership)
Adidas (with Creators Club)
Under Armour (with UA Rewards)
Puma (with Puma Perks)