Which packaging innovation, introduced in 1963, helped create an entirely new product category and was initially rejected by executives who believed it would cannibalize existing sales?

The history of product design is filled with breakthroughs that transformed entire industries. Sometimes the most significant innovations aren't the products themselves, but how they're packaged and delivered to consumers. This question explores a revolutionary packaging design that changed consumer behavior and created a billion-dollar market segment.

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The pop-top aluminum can (pull-tab)
The aseptic packaging system (Tetra Pak)
The aerosol spray can with valve system
The child-proof prescription bottle