Which ancient civilization pioneered the use of 'sensory marketing' by strategically placing incense and aromatic oils near luxury goods to create positive psychological associations?

Long before modern marketing departments, ancient civilizations developed sophisticated techniques to influence consumer behavior in their marketplaces. From strategic marketplace layouts in Mesopotamia to the psychological impact of Roman trade displays, these early civilizations understood the fundamentals of consumer psychology. Test your knowledge about how ancient merchants used early psychological principles to boost their sales and create loyal customers in the world's first retail environments.

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Egyptians, who used frankincense and myrrh near jewelry displays to create an atmosphere of divine luxury
Romans, who used rose water and bay laurel scents to mark the entrances to high-end shops in their forum marketplaces
Chinese Han Dynasty merchants, who burned specific incenses based on the five elements theory to influence purchasing decisions
Aztecs, who used vanilla and copal resin aromas to enhance the perceived value of cacao beans and jade in their markets