Which gaming company famously shifted its brand strategy from 'hardcore gamers only' to 'gaming for everyone' in the mid-2000s, leading to massive market expansion?

In the competitive world of gaming, companies often use sophisticated brand strategies to differentiate themselves and connect with their target audience. From console manufacturers to game developers, these companies invest heavily in creating distinctive brand identities. This poll tests your knowledge about a major strategic brand pivot in the gaming industry that changed the company's market position dramatically.

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Nintendo (with the Wii console)
Sony (with the PlayStation 3)
Microsoft (with Xbox 360)
Valve (with Steam platform)