Which outdoor retailer's loyalty program awards members points called 'Dividends' and is named after the highest mountain in the contiguous United States?

In the competitive world of outdoor adventure retail, companies have developed innovative loyalty programs to keep climbers, hikers and explorers coming back. These programs often feature unique geographical elements that connect customers to famous mountain destinations around the world. Test your knowledge about one famous outdoor retailer's loyalty program that leverages geographical landmarks as part of its customer engagement strategy.

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• REI Co-op (Recreational Equipment, Inc.)
• Patagonia's 'Summit Rewards'
• The North Face's 'Peak Points'
• Columbia Sportswear's 'Elevation Club'

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