Which famous author's partnership with Apple for their 'Think Different' campaign in the late 1990s helped revitalize both the tech company's image and popularized the author's works to a new generation?

Throughout publishing history, renowned authors have served as powerful brand ambassadors for products outside the literary world. From Ernest Hemingway's association with alcohol brands to Neil Gaiman's partnerships with tech companies, writers have lent their cultural cachet to enhance brand identity. This poll explores a significant author-brand partnership that revolutionized how literary figures are leveraged in marketing campaigns.

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Jack Kerouac
Maya Angelou
Kurt Vonnegut
John Steinbeck