Which revolutionary product development was first introduced by the musical 'Cats' in 1982, creating a new revenue stream that became standard practice for Broadway shows?

The performing arts industry has seen remarkable product innovations that transformed audience experiences and theater marketing. From revolutionary ticketing systems to immersive merchandise experiences, these innovations have shaped how we engage with live performances. Test your knowledge about a groundbreaking product that changed Broadway's business model and expanded theatrical experiences beyond the stage.

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Official cast recording albums available at the venue
Branded merchandise stores within theaters
Digital ticket scanning technology
Tiered VIP experience packages