Which film studio made the strategic brand decision to acquire Marvel Entertainment for $4 billion in 2009, fundamentally changing the landscape of superhero films and franchise strategy?

Test your knowledge about the strategic branding decisions that have shaped major film and television franchises! While audiences see the finished product on screen, there's a complex world of brand positioning, audience targeting, and franchise development happening behind the scenes. These decisions can make or break a studio's investment of millions (sometimes billions) of dollars. How well do you understand the business strategy behind your favorite entertainment?

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Disney
Warner Bros.
Universal Pictures
Sony Pictures