Which retail innovation revolutionized ticket sales in the performing arts industry during the 2000s, allowing for dynamic pricing based on demand?

The performing arts industry has evolved significantly in how it markets and sells products to audiences. From merchandise at shows to innovative digital experiences, the retail aspect of performing arts has become a crucial revenue stream. This poll tests your knowledge about a groundbreaking retail innovation that changed how performing arts organizations connect with their customers and sell their products. Can you identify the correct retail innovation that transformed the industry?

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Blockchain-verified ticket authentication
Revenue management software (similar to airline industry pricing)
RFID-embedded merchandise with augmented reality features
Subscription-based VR performances with exclusive merchandise bundles