Which famous tech company hired linguistics experts to ensure their name would have positive phonetic associations in all global markets?

The language industry isn't just about translation and teaching—it also powers some of the world's most recognizable brands. Companies invest millions in linguistic research to create names, slogans, and brand voices that resonate across cultures. This trivia question explores how language expertise has shaped one of the most successful naming decisions in tech history.

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Google (originally 'Googol', changed partly for linguistic appeal)
Sony (chosen specifically because it's easy to pronounce in most languages)
Apple (selected after linguistic testing showed universal positive associations)
Samsung (named after Korean words that tested well in global linguistic studies)