Which famous person helped revitalize the Chanel brand in the 1980s by becoming the first celebrity spokesperson for Chanel No. 5 perfume, breaking the tradition of using unknown models?

In the world of product innovation and marketing, celebrities often become the face of major brands, creating memorable campaigns that shape consumer perceptions. Some partnerships are so unexpected or transformative that they change the trajectory of a brand. Test your knowledge of these famous people who've made significant impacts through their brand associations!

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