Which outdoor retail company partnered with National Geographic in 1995 to fund geographic expeditions and create the first detailed maps of remote regions in Tibet?

Throughout history, retail companies have played surprising roles in geographic exploration and mapping. From funding expeditions to creating specialized equipment, retailers have left their mark on how we understand our world. This trivia question explores one famous partnership between retail and geographic discovery that changed how we see the planet.

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The North Face
Patagonia
REI (Recreational Equipment, Inc.)
Columbia Sportswear