Which celebrity pioneered one of the first successful omnichannel retail strategies by launching a cosmetics brand that seamlessly integrated social media, e-commerce, and physical retail in 2015?

In the world of retail, celebrities have increasingly become not just endorsers but innovators, bringing their unique perspectives to revolutionize how products are marketed and sold. Some famous personalities have made significant impacts on omnichannel retail strategies, changing how brands connect with consumers across multiple platforms. Test your knowledge about these celebrity retail innovators who have transformed the shopping experience!

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Kylie Jenner with Kylie Cosmetics
Lady Gaga with Haus Laboratories
Rihanna with Fenty Beauty
Jessica Alba with Honest Beauty