Which major sports brand first introduced the concept of 'connected stores' with RFID technology that allows customers to interact with products using their smartphones for detailed information?

The sports retail industry has undergone significant digital transformation in recent years, with brands implementing innovative technologies to enhance customer experience both in-store and online. From virtual fitting rooms to AI-powered recommendation engines and seamless omnichannel experiences, sports retailers are at the forefront of retail innovation. Test your knowledge about a groundbreaking sports retail digital initiative that changed how customers shop for athletic gear.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Nike, with their Nike House of Innovation stores beginning in 2018
Adidas, with their Adidas Connected Experience (ACE) platform in 2016
Under Armour, with their Brand House tech-enabled stores in 2017
Puma, with their Puma Interactive Retail Environment (PIRE) in 2019