Which retail company launched the first modern electronic loyalty program with a magnetic stripe card that could track and reward customer purchases in 1981?

Test your knowledge about the history and evolution of customer loyalty programs in retail. These programs have transformed how brands engage with customers, creating lasting relationships and valuable data insights. While many retailers now offer some form of loyalty program, the origins and innovations in this space reveal fascinating business strategies that have shaped modern retail marketing approaches.

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American Airlines (AAdvantage)
Starbucks (Starbucks Rewards)
Tesco (Clubcard)
Sears (Shop Your Way)