Which retail giant pioneered the first large-scale implementation of geofencing for mobile marketing in 2012, sending targeted promotions to customers when they entered specific geographic boundaries?

Location-based retail marketing has revolutionized how businesses target customers in specific geographic areas. This innovation combines geographical data with consumer behavior to deliver highly personalized shopping experiences. Test your knowledge about a groundbreaking moment in the evolution of location-based retail technology that changed how brands interact with customers based on their physical location.

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Walmart
Target
Best Buy
Macy's