Which famous outdoor clothing brand was established by a World War II veteran who applied military equipment knowledge to create innovative camping gear?

After World War II, several military technologies and strategies found their way into civilian retail markets, creating some of history's most successful brand positioning stories. Military surplus stores became trendy, and companies leveraged war-time innovations for consumer products. This poll tests your knowledge about how military history influenced retail strategies and brand positioning in the post-war era.

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The North Face
Patagonia
REI (Recreational Equipment, Inc.)
Columbia Sportswear