Which celebrity endorsement deal is credited with saving a major athletic brand from near-bankruptcy in the 1980s, transforming both the company and how athlete endorsements work?

Celebrity endorsements have been a cornerstone of product marketing for decades, with brands paying millions to associate their products with famous faces. While some endorsements seem like natural fits, others have created cultural moments or even saved struggling brands. Test your knowledge about some of the most impactful celebrity product partnerships that changed marketing history!

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Michael Jordan with Nike (Air Jordan)
Andre Agassi with Canon cameras
Bo Jackson with Pepsi
Magic Johnson with Converse