Which pioneering outdoor retailer first implemented a 'repair-for-points' loyalty program that rewards customers for extending the life of their gear instead of purchasing new items?

Sustainability-focused loyalty programs are transforming how outdoor and natural product brands engage environmentally conscious consumers. These innovative programs go beyond traditional points systems to reward eco-friendly behaviors, conservation efforts, and sustainable purchasing choices. Test your knowledge about how the natural products industry is revolutionizing customer loyalty in the age of environmental awareness.

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• Patagonia's Worn Wear Program
• REI's Co-op Membership
• The North Face's XPLR Pass
• Columbia Sportswear's Greater Rewards

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