Which retail brand famously pivoted from being a struggling work-wear company to a luxury lifestyle brand, increasing its value by over 1500% after repositioning its identity in the 1990s?

Brand identity transformations can make or break a company's future. Some of the most successful companies we know today underwent significant rebranding that fundamentally changed their market position and consumer perception. This trivia question explores one of the most profitable brand identity pivots in retail history - a decision that transformed a struggling company into a global lifestyle powerhouse.

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Tommy Hilfiger
Ralph Lauren
Burberry
Lacoste