Which religious organization pioneered a digital loyalty program called 'Faith Points' that rewards members for attendance, volunteering, and donations with exclusive content and retreat discounts?

Religious institutions have increasingly adopted modern marketing strategies to strengthen their communities. From loyalty programs to sophisticated brand identities, religious organizations balance tradition with innovation to remain relevant in the digital age. Test your knowledge about how faith-based organizations have embraced contemporary product and brand management principles to enhance their spiritual missions.

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The Church of Jesus Christ of Latter-day Saints (Mormon Church)
Hillsong Church
Kabbalah Centre International
Saddleback Church