Which entertainment company pioneered the first major fandom loyalty program that awarded points for social media engagement, merchandise purchases, and convention attendance, now widely copied in retail?

In today's entertainment landscape, major franchises and media companies have revolutionized customer loyalty through innovative programs that transform casual viewers into dedicated superfans. These loyalty initiatives often blend digital engagement, exclusive content access, and real-world experiences in ways that traditional retail could only dream of. Test your knowledge about how pop culture giants have pioneered customer loyalty strategies that many retail brands now emulate.

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Disney with their D23 Fan Club in 2009
Marvel with their Marvel Insider program in 2016
Warner Bros. with DC Universe membership in 2018
Netflix with their Netflix Rewards system in 2015