Which pricing strategy deliberately uses odd prices (like $9.99 instead of $10.00) based on the psychological principle that consumers perceive these prices as significantly lower?

Pricing strategies are a fascinating blend of psychology, economics, and consumer behavior. Beyond simple cost-plus calculations, pricing decisions can dramatically impact how customers perceive value and quality. This trivia question explores one of the most counterintuitive yet effective pricing techniques that has influenced consumer behavior for decades. Test your knowledge of the psychological aspects of retail pricing!

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Charm pricing
Bundle pricing
Prestige pricing
Dynamic yield pricing