Which innovative pricing strategy did Uber implement in 2013 that significantly disrupted the taxi industry and became a cornerstone of their early growth?

The transportation industry has been transformed by innovative products and services over the past decade. Ride-sharing platforms have revolutionized how people move through cities, creating new market dynamics and customer experiences. This trivia question focuses on the early pricing strategy that helped one major player gain significant market advantage and reshape urban transportation worldwide. Test your knowledge about this critical moment in transportation product history!

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Surge pricing during high-demand periods
Monthly subscription model with unlimited rides
Reward points system for frequent riders
Fixed rate pricing regardless of distance