Which architectural innovation, first widely implemented in the 1950s, revolutionized retail by allowing customers to see products through exterior walls even when stores were closed?

The architectural design of retail spaces has dramatically evolved over the decades, transforming how consumers interact with products and brands. From the grand department stores of the early 20th century to today's experiential retail environments, architects have shaped our shopping behaviors and expectations. This poll explores a pivotal moment in retail architectural history that changed consumer experiences forever.

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The display window bay (full-height glass displays extending outward from the building facade)
The curtain wall storefront (structural glass walls with minimal framing)
The arcade entrance (recessed doorways with angled display cases)
The illuminated marquee (extended canopy with integrated lighting systems)