Which innovative marketing campaign did Netflix launch in 2013 that fundamentally repositioned the brand from a content distributor to a content creator?

In today's competitive streaming landscape, platforms must differentiate themselves through strategic product positioning and marketing campaigns. This trivia question explores how one major streaming service successfully repositioned itself during a critical transition period, setting the stage for its current market dominance. Test your knowledge of the business strategies behind the entertainment we consume!

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The release of 'House of Cards' with all episodes at once, marketed as 'binge-worthy original programming'
The 'Netflix and Chill' social media campaign that turned the platform's name into a cultural phenomenon
The introduction of personalized recommendation algorithms marketed as 'Shows Picked Just For You'
The 'Watch Anywhere' campaign highlighting multi-device streaming capabilities