Which company pioneered the first modern customer loyalty program in 1981 that used a magnetic stripe card to track customer purchases and award points?

Customer loyalty programs have transformed how retailers engage with consumers, creating lasting relationships and encouraging repeat business. These programs have evolved dramatically since their inception, from simple punch cards to sophisticated digital ecosystems with personalized rewards. Test your knowledge about the origins of this revolutionary retail innovation that changed the customer-merchant relationship forever.

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American Airlines (AAdvantage program)
Starbucks (Coffee Club)
Walmart (Discount Club)
Marriott Hotels (Honored Guest program)