Which retail marketing innovation, first widely implemented for a 1997 film release, fundamentally changed how movies were promoted in stores and created a new revenue stream for the film industry?

The film and television industry has pioneered innovative retail marketing strategies that transformed how entertainment products reach consumers. From midnight release parties to elaborate in-store displays, Hollywood has consistently pushed the boundaries of retail marketing to generate buzz for new releases. This trivia question explores a groundbreaking retail marketing innovation that changed how consumers engaged with film releases.

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