Which 1982 film featured a candy brand so prominently that sales reportedly increased by 65% after its release, establishing one of the most successful product placements in movie history?

Product placement has become an integral part of film financing and marketing. From subtle appearances to plot-central integrations, brands have found creative ways to showcase their products on the silver screen. This trivia poll tests your knowledge about one of the most famous (and lucrative) product placement deals in cinema history that changed how studios approach brand partnerships.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Risky Business (Ray-Ban)
Tron (Atari)
Blade Runner (Coca-Cola)