Which retailer's loyalty program famously created the 'Starbucks effect' in pop culture, where customers began posting photos of their personalized cups on social media?

The world of retail has been transformed by innovative loyalty programs that capture the imagination of pop culture enthusiasts. These programs don't just reward purchases—they create communities, drive engagement, and turn casual shoppers into brand ambassadors. Test your knowledge about one of the most successful loyalty programs that has become a cultural phenomenon in its own right!

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Starbucks Rewards (with its green siren logo and personalized name cups)
Sephora Beauty Insider (with its black and white striped packaging)
Target Circle (with its distinctive red bullseye symbol)
Nike Membership (with its swoosh-branded exclusive products)