Which outdoor apparel company's brand story includes the founder taking a photo of its iconic logo from a mountain in Patagonia, despite the company NOT being named after this South American region?

Test your knowledge about brand storytelling in the natural world industry! Many companies in this sector use powerful origin stories to connect with environmentally conscious consumers. These narratives often highlight sustainable practices, conservation efforts, and the founders' personal connection to nature. How well do you know the authentic stories behind some of the most influential eco-friendly brands?

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• The North Face
• Columbia Sportswear
• Patagonia
• REI (Recreational Equipment, Inc.)

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