Which famous slogan was used in the original marketing campaign for J.K. Rowling's first Harry Potter book that helped launch the billion-dollar literary franchise?

In the publishing world, memorable slogans have helped propel books from simple stories to cultural phenomena. Publishers and authors have increasingly embraced marketing strategies typically seen in other industries. This trivia challenges your knowledge about the brand slogans that helped turn certain books and literary franchises into household names. Do you recognize the carefully crafted taglines that made these literary works impossible to ignore?

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• "Welcome to a world of wizardry"
• "The boy who lived comes to life"
• "Turn the page, and the magic begins"
• "Harry Potter and the Philosopher's Stone - The magical book that has bewitched millions"

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