In what month was the first ever Amazon Prime Day held, marking the beginning of what would become one of retail's biggest shopping festivals?

Amazon Prime Day has become one of the biggest shopping events globally, transforming retail strategies and consumer behavior. This shopping festival has not only boosted Amazon's sales but has influenced how other retailers approach flash sales and member-exclusive events. Test your knowledge about this retail phenomenon that has changed the e-commerce landscape and forced traditional retailers to rethink their sales strategies.

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July (to celebrate Amazon's 20th anniversary)
November (to compete with Black Friday)
January (to boost post-holiday sales)
October (to kick off the holiday shopping season)