Which retailer famously hired linguists to create a 'sensory language' system that trained employees to use specific vocabulary when describing products?

Language has always been a powerful tool in product advertising, but some companies have made particularly innovative use of linguistics to create memorable campaigns. This poll explores how language professionals have influenced major marketing strategies and created linguistic phenomena that changed how companies communicate with consumers. Test your knowledge about the intersection of linguistics and marketing!

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Starbucks, whose 'coffee lexicon' was developed by linguistic consultants to create a proprietary vocabulary around size names and flavor profiles
Apple, whose 'design language' program trained employees to use precise terminology when describing product aesthetics and functionality
IKEA, whose 'naming protocol' system was created to standardize product names across global markets using phonetic principles
Whole Foods, whose 'natural vocabulary' initiative developed terminology to make organic products more approachable to mainstream consumers