Which company launched the first secure retail transaction system on the internet in 1994, widely considered a milestone in e-commerce history?

Before Amazon dominated online shopping, the e-commerce landscape was quite different. This trivia question explores a pivotal moment in retail history that changed how consumers interact with brands forever. Test your knowledge about the early days of online retail and the technological innovations that shaped modern shopping experiences.

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NetMarket (with their sale of a Sting CD)
Amazon (with their first online book sale)
eBay (with their first auction transaction)
Pizza Hut (with their online pizza ordering system)