Which celebrity endorsement deal is considered revolutionary for creating the modern athlete-brand partnership model and generating over $1.3 billion in revenue during its lifetime?

Celebrity endorsements have become a cornerstone of retail marketing strategy, with brands paying millions to leverage star power. The right celebrity partnership can transform a product's market position overnight, while the wrong match can damage both brand and star. This poll tests your knowledge about one of the most successful celebrity-brand partnerships in retail history that revolutionized how companies approach endorsement deals.

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Michael Jordan and Nike (Air Jordan)
Beyoncé and Pepsi
George Clooney and Nespresso
David Beckham and Adidas