Which major corporate acquisition in the brand history of Guinness World Records represented its largest business transformation since its founding?

The Guinness World Records brand has been documenting extraordinary achievements since 1955, becoming one of the most recognized intellectual properties worldwide. What started as a reference book has evolved into a global authority on record-breaking achievements, with a fascinating corporate history that few fully understand. Test your knowledge about this iconic brand's business evolution!

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Acquisition by Jim Pattison Group in 2001, which moved the brand from publishing-focused to entertainment-focused
Purchase by HarperCollins Publishers in 1995, which expanded distribution to over 100 countries
Merger with The Discovery Channel in 1998, creating the first record-breaking television empire
Acquisition by Microsoft in 2008, which led to the digital transformation of the record verification process