Which retail innovation platform, launched in 2010, pioneered the direct-to-consumer model for indigenous artisans, enabling them to preserve cultural traditions while earning fair wages?

In today's globalized marketplace, many traditional crafts and cultural practices face extinction. However, innovative retail strategies have emerged to preserve cultural heritage while creating sustainable business models. This trivia question explores a groundbreaking retail innovation that revolutionized how traditional artisans connect with global markets, significantly impacting cultural preservation efforts.

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Novica
Etsy Cultural Exchange
ArtisanGlobal
Heritage Market