Which consumer psychology principle is most commonly used by performing arts venues in their digital ticketing platforms to increase sales?

The performing arts industry has embraced technological innovations to enhance production quality, improve audience engagement, and streamline operations. From sophisticated sound systems to digital ticketing platforms, technology plays a crucial role in modern performances. This trivia question explores how performing arts organizations leverage consumer psychology in their digital marketing strategies to boost ticket sales and audience retention. Test your knowledge about the intersection of performing arts and marketing psychology!

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Scarcity effect (showing 'only X tickets remaining' or 'limited time offer')
Decoy effect (offering a third, less attractive option to make premium tickets seem more reasonable)
Mere exposure effect (repeatedly showing the same shows in advertising regardless of relevance)
Choice paradox (intentionally overwhelming customers with too many seating options)