Which iconic outdoor retailer was the first to establish a self-imposed 'Earth tax,' donating 1% of sales to environmental causes before it became a popular practice?

The natural world has inspired countless brands and products, but few have the fascinating history and evolution of conservation-focused retail. This trivia question explores how one of the world's most recognized outdoor brands transformed from a simple mail-order operation into a global conservation powerhouse. Test your knowledge about the intersection of retail innovation, brand history, and environmental stewardship!

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• Patagonia
• REI (Recreational Equipment, Inc.)
• The North Face
• L.L.Bean

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