Which pioneering marketing strategy did Patagonia implement in 2011 that counterintuitively boosted sales of their outdoor gear while promoting environmental consciousness?

The natural products industry has been experiencing significant shifts in consumer behavior as environmental awareness grows. Companies are adapting their marketing strategies to highlight sustainability credentials while consumers are becoming increasingly sophisticated in their understanding of eco-friendly claims. This poll tests your knowledge about an innovative marketing approach that changed how natural products are promoted and perceived.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Their 'Don't Buy This Jacket' campaign that encouraged consumers to repair existing products rather than buy new ones
The 'Earth Tax' program that added a 1% premium to all products with proceeds going to environmental causes
The 'Worn Wear' marketplace that was the first major brand-operated second-hand store for their products
Their 'Traceable Down' certification that was the first transparent supply chain initiative in outdoor apparel