Which film is credited with pioneering the modern 'saturation' advertising campaign strategy, with a record-breaking marketing budget that included unprecedented TV spot buys and merchandise tie-ins?

In the film industry, marketing campaigns can often be as expensive and creative as the movies themselves. Some advertising strategies become iconic, setting new standards for how films are promoted to audiences worldwide. This trivia question focuses on a groundbreaking advertising campaign that changed how blockbuster films are marketed. Test your knowledge about the business side of cinema!

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Star Wars (1977)
Jaws (1975)
E.T. the Extra-Terrestrial (1982)
Superman (1978)