Which candy experienced a 65% sales increase after its famous placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial', setting the standard for modern product placement in movies?

Product placement has become a billion-dollar industry in film and television. What began as subtle advertising has evolved into strategic brand partnerships that can make or break products. This poll tests your knowledge of a groundbreaking moment in product placement history that changed how brands and entertainment collaborate forever.

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Reese's Pieces
M&Ms
Skittles
Hershey's Kisses