Which streaming platform pioneered the 'shop the show' feature that allows viewers to purchase products seen in their original series directly through their interface?

Streaming platforms have transformed the film & television industry, creating new opportunities for brand collaborations and product placement. Major studios now partner with consumer brands in innovative ways that extend beyond traditional product placement, creating immersive experiences that bridge entertainment and commerce. Test your knowledge about these strategic partnerships that have redefined entertainment marketing!

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Amazon Prime Video
Netflix
Disney+
HBO Max