Which innovative marketing campaign approach first allowed consumers to 'adopt' endangered animals through product purchases with real-time tracking of the specific animal they supported?

Test your knowledge about cutting-edge marketing strategies in wildlife conservation products! Conservation organizations and wildlife-focused companies have developed innovative approaches to raise awareness and funds for endangered species protection. This poll explores a groundbreaking marketing campaign that transformed how conservation products connect with consumers. Can you identify the revolutionary approach that changed the industry?

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WWF's 'Adopt an Animal' symbolic adoption certificates (1970s)
Wildlife Conservation Society's digital tracking collars with consumer access (2015)
National Geographic's endangered species photo cards with product codes (2008)
Sea Shepherd's vessel tracking program for marine conservation products (2012)