Which celebrity partnership with a beauty brand broke records in 2019 by selling out its entire inventory within minutes of launch, creating a new benchmark for influencer-driven retail product launches?

Celebrity endorsements have transformed retail marketing strategies throughout history. Some partnerships become so iconic they fundamentally change how brands connect with consumers and create lasting retail innovations. This trivia tests your knowledge about famous people who revolutionized product marketing through their brand partnerships and created retail case studies that are now taught in business schools worldwide.

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Kylie Jenner with Kylie Cosmetics (acquired by Coty)
Rihanna with Fenty Beauty (LVMH partnership)
Shane Dawson with Jeffree Star Cosmetics (Conspiracy Collection)
Lady Gaga with Haus Laboratories (Amazon exclusive launch)