Which innovative product marketing strategy helped propel 'The Martian' by Andy Weir from a self-published work to a bestseller before its traditional publishing deal and film adaptation?

Book marketing has evolved dramatically in the digital age, with publishers and authors employing increasingly sophisticated strategies to stand out in a crowded marketplace. Product marketing in the literary world now encompasses everything from elaborate book trailers to innovative social media campaigns. This poll tests your knowledge of how successful literary works are marketed and positioned in today's competitive landscape.

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The author released the story chapter-by-chapter on his blog with scientific accuracy reviews, building a dedicated audience of science enthusiasts
A viral TikTok campaign featuring astronauts reading passages while performing experiments in zero gravity
An interactive mobile game where players had to solve the same survival challenges faced by the protagonist
A partnership with NASA that included exclusive book readings from the International Space Station